DIARY: The Wright Partnership learns a few home truths

A game based on the world of PR, called Would I Lie To You?, is planned for this Christmas.

A game based on the world of PR, called Would I Lie To You?, is

planned for this Christmas.



The Wright Partnership found itself acting as an adviser-cum-guinea pig

for the prototype of the game for Andrew Lloyd-Webber’s Really Useful

Games Company.



The agency starts work this month on a trade and consumer account with

the firm, promoting several games including 3D-sculpture puzzles.



The idea was cooked up after a meeting between members of the PR agency

and Really Useful Games Company MD Danny Kishon.



The Wright Partnership account director Larry Franks said: ’The idea

came late one evening over a few glasses of wine.’



In the game, layers have to sell stories to ’the editor’. Players

gradually work their way up, starting off by selling stories to the free

sheets, then the regionals, the nationals and, ultimately, TV

editors.



PR prowess comes into the game as the player has to decide whether

stories are dogs or major items. Pitfalls include a crisis management

campaign after a member of staff streaks at a rugby match broadcast live

on national TV.



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