A game based on the world of PR, called Would I Lie To You?, is
planned for this Christmas.
The Wright Partnership found itself acting as an adviser-cum-guinea pig
for the prototype of the game for Andrew Lloyd-Webber’s Really Useful
The agency starts work this month on a trade and consumer account with
the firm, promoting several games including 3D-sculpture puzzles.
The idea was cooked up after a meeting between members of the PR agency
and Really Useful Games Company MD Danny Kishon.
The Wright Partnership account director Larry Franks said: ’The idea
came late one evening over a few glasses of wine.’
In the game, layers have to sell stories to ’the editor’. Players
gradually work their way up, starting off by selling stories to the free
sheets, then the regionals, the nationals and, ultimately, TV
PR prowess comes into the game as the player has to decide whether
stories are dogs or major items. Pitfalls include a crisis management
campaign after a member of staff streaks at a rugby match broadcast live
on national TV.