BORDER LINES: SAN FRANCISCO: B-M acquires hi-tech firm HCP

Burson-Marsteller has acquired emerging hi-tech company Hart Cooper Partners (HCP) in a pounds 1 million deal. HCP, founded 18 months ago by Kay Hart and Elizabeth Cooper, aims to serve emerging companies in the enterprise software, e-commerce and venture capital markets. ’We wanted to add to our existing capabilities,’ said B-M technology chairman Bill Fasig. B-M brings investor relations expertise to HCP’s client base, a service which is viewed as increasingly important for emerging hi-tech companies which are ’aggressively moving toward an IPO and need guidance and preparation’, said Cooper.

Burson-Marsteller has acquired emerging hi-tech company Hart Cooper

Partners (HCP) in a pounds 1 million deal. HCP, founded 18 months ago by

Kay Hart and Elizabeth Cooper, aims to serve emerging companies in the

enterprise software, e-commerce and venture capital markets. ’We wanted

to add to our existing capabilities,’ said B-M technology chairman Bill

Fasig. B-M brings investor relations expertise to HCP’s client base, a

service which is viewed as increasingly important for emerging hi-tech

companies which are ’aggressively moving toward an IPO and need guidance

and preparation’, said Cooper.



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