Burson-Marsteller has acquired emerging hi-tech company Hart Cooper
Partners (HCP) in a pounds 1 million deal. HCP, founded 18 months ago by
Kay Hart and Elizabeth Cooper, aims to serve emerging companies in the
enterprise software, e-commerce and venture capital markets. ’We wanted
to add to our existing capabilities,’ said B-M technology chairman Bill
Fasig. B-M brings investor relations expertise to HCP’s client base, a
service which is viewed as increasingly important for emerging hi-tech
companies which are ’aggressively moving toward an IPO and need guidance
and preparation’, said Cooper.
