BORDER LINES: MILAN: Shandwick lands Lego European PR

Global toy manufacturer Lego has appointed Shandwick International on six-figure fees to handle its PR in Southern Europe. The contract will be run from Shandwick’s Milan office, which will oversee PR in Italy, France, Spain and Portugal. Furio Garbagnati, chief executive of Shandwick Italy, said: ’The contract will cover a range of PR functions including consumer, corporate, media relations and organising events.’ The contract will be supervised by Garbagnati, Eleonora Pellegrini, managing director of marketing for Shandwick Italy, and Lorenzo Locatelli, a board director who specialises in corporate affairs. Shandwick will report to Lego PR and communications manager, Southern Europe, Urs Bachman.

Global toy manufacturer Lego has appointed Shandwick International

on six-figure fees to handle its PR in Southern Europe. The contract

will be run from Shandwick’s Milan office, which will oversee PR in

Italy, France, Spain and Portugal. Furio Garbagnati, chief executive of

Shandwick Italy, said: ’The contract will cover a range of PR functions

including consumer, corporate, media relations and organising events.’

The contract will be supervised by Garbagnati, Eleonora Pellegrini,

managing director of marketing for Shandwick Italy, and Lorenzo

Locatelli, a board director who specialises in corporate affairs.

Shandwick will report to Lego PR and communications manager, Southern

Europe, Urs Bachman.



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