Global toy manufacturer Lego has appointed Shandwick International
on six-figure fees to handle its PR in Southern Europe. The contract
will be run from Shandwick’s Milan office, which will oversee PR in
Italy, France, Spain and Portugal. Furio Garbagnati, chief executive of
Shandwick Italy, said: ’The contract will cover a range of PR functions
including consumer, corporate, media relations and organising events.’
The contract will be supervised by Garbagnati, Eleonora Pellegrini,
managing director of marketing for Shandwick Italy, and Lorenzo
Locatelli, a board director who specialises in corporate affairs.
Shandwick will report to Lego PR and communications manager, Southern
Europe, Urs Bachman.