Bloomberg seeks pan-Euro PR help

LONDON: Bloomberg, the world’s third-largest financial information company, is holding pitches for agencies to handle its corporate PR across Europe.

LONDON: Bloomberg, the world’s third-largest financial information

company, is holding pitches for agencies to handle its corporate PR

across Europe.



Bloomberg is looking for agencies in Italy, France and Germany. Four

months ago, it appointed Ketchum in Spain.



The company wants support in delivering corporate messages and in

promoting its five European business TV channels.



The agencies will report to Anna Bateson, who heads a team of ten

marketing communications staff at Bloomberg’s European, Middle East and

African headquarters in London.



Bateson said: ’We want a resource we can draw on when we need to make

pan-European communications at a company level.’



Bloomberg needs support on the ground in continental Europe because the

company does not employ in-house PROs outside of London. Bateson is

responsible for PR, advertising and sponsorship.



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