LONDON: Bloomberg, the world’s third-largest financial information
company, is holding pitches for agencies to handle its corporate PR
Bloomberg is looking for agencies in Italy, France and Germany. Four
months ago, it appointed Ketchum in Spain.
The company wants support in delivering corporate messages and in
promoting its five European business TV channels.
The agencies will report to Anna Bateson, who heads a team of ten
marketing communications staff at Bloomberg’s European, Middle East and
African headquarters in London.
Bateson said: ’We want a resource we can draw on when we need to make
pan-European communications at a company level.’
Bloomberg needs support on the ground in continental Europe because the
company does not employ in-house PROs outside of London. Bateson is
responsible for PR, advertising and sponsorship.