Golley Slater buys consumer specialist Vital PR

Golley Slater, the business-to-business and corporate PR specialist, has acquired consumer agency Vital PR.

Golley Slater, the business-to-business and corporate PR

specialist, has acquired consumer agency Vital PR.



Vital is London-based, and founder and managing director Alison Jee has

moved her six staff into Golley Slater’s London offices.



Jee founded Vital in 1987 by taking over the consumer division of Binns

Cornwall, which months later became Buchanan Communications. She bought

her business out from Buchanan six years ago and has run it

independently since. She decided to sell because administration was

taking up too much of her time.



Golley Slater London, which counted eight staff before the merger, is

part of the group of the same name, which sells advertising, design,

telemarketing and recruitment, as well as PR services. The group has PR

offices in Cardiff, Bristol and Birmingham as well as London, and

employs 41 people in its pounds 2.1 million fee operation.



Vital, which had a pounds 300,000 turnover in its last year of trading,

will take on the Golley Slater name. Its clients, including the Hoover

Group, are moving to its new owners.



Jee becomes deputy managing director of the London office and takes a

seat on the board alongside London MD Althea Taylor-Salmon.



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