Virgin hires for book of records

ANA Communications, founded by Anna Nicholas, former PR manager for the Guinness Book of Records, has been appointed to promote the launch of Norris McWhirter’s Millennium Book of Records, Virgin’s rival to the world-famous Guinness book.

ANA Communications, founded by Anna Nicholas, former PR manager for

the Guinness Book of Records, has been appointed to promote the launch

of Norris McWhirter’s Millennium Book of Records, Virgin’s rival to the

world-famous Guinness book.



Virgin Publishing, Richard Branson’s publishing arm, snapped up

McWhirter, 73, to edit the book three years after he was invited to

retire by Guinness.



McWhirter founded the Guinness Book of Records in 1955.



Virgin selected ANA Communications on the basis of Nicholas’ past

work.



Nicholas was Guinness international PR manager for three years from 1987

and also handled McWhirter’s personal PR. After leaving Guinness in

1990, she continued to promote the Guinness book on a freelance basis

for a further two years.



ANA Communications will promote the Virgin book in the run-up to its

launch on 21 October and in the aftermath of its publication.



The book has been billed as ’the fruit of 40 years painstaking and

meticulous research by Norris McWhirter’, and 200,000 copies have

already been ordered.



The book will cost pounds 20.



Nicholas said: ’We will handle all media relations and we have already

had huge interest from the press. I’ve had an absence from the book of

records since 1992, but I’ve known Norris for some time and followed his

progress.’



Highlights from the new Virgin Publishing book include the fact that the

world’s number of countries has grown from eight to 192 during the last

millennium and that the colon was invented by Plato, at least a thousand

years before the full stop.



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