ANA Communications, founded by Anna Nicholas, former PR manager for
the Guinness Book of Records, has been appointed to promote the launch
of Norris McWhirter’s Millennium Book of Records, Virgin’s rival to the
world-famous Guinness book.
Virgin Publishing, Richard Branson’s publishing arm, snapped up
McWhirter, 73, to edit the book three years after he was invited to
retire by Guinness.
McWhirter founded the Guinness Book of Records in 1955.
Virgin selected ANA Communications on the basis of Nicholas’ past
Nicholas was Guinness international PR manager for three years from 1987
and also handled McWhirter’s personal PR. After leaving Guinness in
1990, she continued to promote the Guinness book on a freelance basis
for a further two years.
ANA Communications will promote the Virgin book in the run-up to its
launch on 21 October and in the aftermath of its publication.
The book has been billed as ’the fruit of 40 years painstaking and
meticulous research by Norris McWhirter’, and 200,000 copies have
already been ordered.
The book will cost pounds 20.
Nicholas said: ’We will handle all media relations and we have already
had huge interest from the press. I’ve had an absence from the book of
records since 1992, but I’ve known Norris for some time and followed his
Highlights from the new Virgin Publishing book include the fact that the
world’s number of countries has grown from eight to 192 during the last
millennium and that the colon was invented by Plato, at least a thousand
years before the full stop.