Text 100 Group has put associate director Tariq Khwaja in charge of
August.One Communications, the new mainstream PR brand into which the
group has transferred half its fee income and staff.
August.One, launched on 1 August, had been code-named Ignite (PR Week,
18 June), but the name could not be used as it was already registered on
Managing director Khwaja will work alongside Katie Kemp, former Text 100
UK managing director, who was named president of the new outfit, which
will provide corporate and financial PR and customer relations, in
Joining Khwaja and Kemp on the board are former Text 100 associate
directors Sarah Howe and Stuart Handley, directors of client services
and Europe, Middle East and Africa, respectively.
The majority of the agency’s 73 UK staff are former Text 100
However, the agency has recruited APCO UK founding member John Fraser
(PR Week, 16 July) to head public affairs, and several experienced
account directors, including Nicky Wheaton from Banner PR and Alex
Shaida from Propeller Marketing Communications.
August.One launches with 23 former Text 100 clients, including
Microsoft, and a fee income in excess of pounds 4 million.