Who are the web barons?
Stuart Watson is the UK editor of the investment website and Ed Bowsher works on the US side.
Get the tone right
Since its relaunch in April, the site has moved from a broad consumer finance site to looking exclusively at investment matters, particularly stock market investing. 'Our podcast Money Talk is hosted by David Kuo, who appears regularly on BBC1, BBC London and CNBC,' explains Watson.
The majority of the content is written by freelancers but the podcast Money Talk, which has been running for three years, is always looking for guests. Recent interviewees include financial adviser Alvin Hall, commentator Justin Urquhart Stewart and investor Jim Slater, who are all well-known among private investors.
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