Hi-tech agency The Weber Group has beaten three agencies to a
six-figure brief to promote the European launch of US internet company
SurfMonkey.com is an internet search engine aimed at children aged five
to 12, which filters out unsuitable content.
Weber’s brief is to launch the SurfMonkey brand in Europe, handle media
relations, and attract business partners in the UK and Europe.
’Potential partners would be PC manufacturers who could have SurfMonkey
loaded onto their computers when sold, publishing houses whose magazines
could include CD-Roms, as well as research companies and conference
organisers, which can help build brand awareness,’ said Zoe Arden, the
senior director handling the account. US business partners include
Microsoft, Bandai and Intel.
According to recent research, six-out-of-ten UK children regularly
browse the internet. But at the same time, up to one-third have found
something which has upset or embarrassed them.