Leading supermarket retailer Tesco has selected APCO UK to handle
its public affairs.
The agency beat Connect public affairs, Shandwick and incumbent agency
Lawson Lucas Mendelsohn to the account (PR Week, 2 July).
APCO has been briefed to advise the retailer on broad political
strategy, including issues such as the proposed climate change levy the
Treasury is consulting on at the moment, and transport policy.
The agency begins work on the annual account this month, in conjunction
with Welsh affiliate Morgan Allen Moore.
The account will be led by APCO associate director Mark Adams, who
reports to public affairs manager Katherine Edwards.
Adams said: ’Tesco is more than just a supermarket - it was the first to
launch a free internet service and it donates computers to schools - so
there is a huge range of political issues that affect it.’
APCO’s Brussels sister agency, APCO Europe, already works for Tesco,
while the retailer’s Scottish lobbying is handled by GPC Scotland.
- APCO UK has won a competitive pitch to handle UK public affairs for
Europe’s largest drugs wholesaler, GEHE, which owns the 1,300-strong
Lloyds chain of pharmacies. The agency has also been retained alongside
its sister PR company GCI to handle communications for the UK Atomic
Energy Authority (PR Week, 5 March).