Europe consumer head leaves B-M

Burson-Marsteller European consumer marketing practice head Lynn Petersen is leaving, only nine months after having taken the job.

Burson-Marsteller European consumer marketing practice head Lynn

Petersen is leaving, only nine months after having taken the job.



Petersen was hired to reinvigorate B-M’s 100-strong European consumer

team, which operates across 14 offices and handles accounts including

McDonald’s, drinks giant UDV, Ford’s car parts division, Netscape and

Unilever, on which Petersen herself worked. Her final departure date has

yet to be decided.



B-M chief operating officer for Europe Jeff Hunt will take over

Petersen’s responsibilities for the medium-term.



Petersen said: ’My skill is in growing the business and that’s what I’ve

done. (European CEO) Ken Rietz and I agreed to disagree on how to take

the business forward. B-M and I have parted best of friends.’ She added

that she is now considering her career options.



Petersen joined B-M last November from Swedish office furniture

manufacturer Kinnarps, where she was UK sales and marketing director for

six years.



She was previously event marketing director for Europe and Asia at Kraft

General Foods and spent two years at B-M in the 1980s, when she rose to

associate director in the consumer marketing division.



P B-M UK marketing communications MD Jane Ferguson left the agency two

weeks ago to go freelance. She reported to UK marketing communications

head David Brain and Paul Gillions, who heads the agency’s Unilever

account on which Ferguson worked.



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