GCI UK has signed a strategic alliance with corporate
communications specialist Pettifor Morrow.
The alliance is part of GCI’s attempts to build its strategic consulting
business. Pettifor Morrow is a ten-strong UK agency specialising in
issue management for clients including the UK Atomic Energy Authority,
General Electric Plastics and tobacco manufacturer Rothmans.
’This affiliation means Pettifor Morrow will work exclusively with us
and we shall refer business to each other. Pettifor Morrow is now part
of the GCI family, but there is no acquisition,’ said Adrian Wheeler,
managing director of GCI UK.
GCI already handles issue management for some clients, including the
British Toy Industry, nuclear generation business Westinghouse and
pharmaceutical giant Novartis.
The agreement with Pettifor Morrow will strengthen GCI’s recently
launched corporate consulting business. The corporate business aims to
employ and work with people who have specialist knowledge of particular
In May, Liam Fitzpatrick joined GCI from change management consultancy
People in Business. (PR Week, May 14)
For Pettifor Morrow, the deal brings the advantages of access to GCI’s
global network should clients require a service on a European or global