David Pugh states that '23 per cent of newspapers' online content never appears in print'. This would suggest that up to 77 per cent of online content has already been published in print.
We do recognise that different audiences may read online, compared with print, but if content is still largely the same then there is not yet a case for double-charging.
Paul Wynne, senior consultant, Peregrine Communications Comment posted on prweek.com
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