Opinion: From our Readers - Cashing in on Jackson is not beneficial ..

It strikes me that the PR industry is already cashing in on Jackson's death - and doing so to make money rather than bury bad news.

I've just received a release offering my readers the wonderful opportunity to 'pay tribute to Michael Jackson' by going on a tour to LA - from only £1,374 per person.

Basically,it's the same trip they have been running for some time, as far as I can see, with an added opportunity to take some time out and 'pay your respects to Michael Jackson's star'.

Sorry, but this does not give PR a good name. It is unashamed and tasteless exploitation. I wonder how many more examples we are going to see in the days and weeks to come.

Tony Watts, editor, Mature Times

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