Technology: The week in technology

Firebrand to offer training courses

Firebrand, creator of Social Media Library, has launched an initiative called The Social Media Academy. It will offer a variety of training courses for PR professionals to 'demystify' online PR.

2ergo, the international integrated mobile products and services provider, has hired Ogilvy Public Relations Worldwide to offer marketing communications support. The agency will focus on mobile marketing, business solutions and entertainment.

Telehouse, the global secure datacentre provider, has selected Noiseworks to handle an integrated PR and marketing campaign. The agency will deliver media and analyst relations support, combined with a lead generation campaign.

Playfish has handed Bite PR its consumer PR account after a five-way pitch. The brief is to raise awareness of the social games company and its games within the UK. The account will be headed up by Bite director Nick Rappolt.

Ombono, the digital marketing agency, will chair a panel discussion on 'How businesses should be using social media marketing' in Cambridge on 10 July. Three leading technology influencers and bloggers from the Silicon Valley and San Francisco Bay area will be on the panel. The event has been organised by East of England International, which promotes the area to overseas inward investors.

The Remarkable Group has won the account to develop television personality Oz Clarke's wine website. The site will incorporate social networking feeds and a blog., the online gift retailer, has awarded 10 Yetis its consumer PR business. Newly appointed strategy manager Fran Pearce will lead the account.

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