Motorola offers Brodeur global brief in spin-off

Motorola has handed Brodeur PR a global brief to launch its semi-conductor business, which makes up nearly 25 per cent of Motorola’s sales, as a separate brand.

Motorola has handed Brodeur PR a global brief to launch its

semi-conductor business, which makes up nearly 25 per cent of Motorola’s

sales, as a separate brand.



According to sources close to Motorola, the company was expected to

announce that its Semiconductor Products Sector is to be spun-off as we

we.



The semiconductor business produces embedded chip technology which can

increasingly control a variety of machinery, from mobile phones to cars

and washing machines.



Brodeur, as the world’s largest specialist hi-tech network, is one of a

select few agencies to be able to take on such a global brief. The remit

is expected to include corporate and media relations.



In recent months Motorola has sought to restructure its chip-making

business to make it more profitable after a major downturn last

year.



Motorola sold its low-tech Semiconductor Components Group, part of its

semiconductor business, to private investment firm Texas Pacific Group

for pounds 1 billion in May. At that time, Motorola said it would

instead seek to focus on hi-tech embedded chips. It hopes that the

spin-off will move the semiconductor business out of the shadow of

Motorola’s cellular phone business. Motorola is the second largest

company within this sector.



Brodeur was unavailable at the time of going to press.



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