Healthcare: The week in Healthcare

Indigo Cow to help RJA

RJA Foods has called in Brighton-based agency Indigo Cow to handle the PR for its Pomegreat juice brand. The account was awarded without a competitive pitch. Indigo Cow will roll out a campaign about self-confidence and is launching what it claims is the UK's first self-confidence index to tap into the importance of a good diet for raising self-esteem.

Axon Communications has brought in Miranda Dini as operations director. She will work alongside Axon managing partner Ralph Sutton to help shape the agency's future strategic focus, including its digital offering. She was previously MD at Medicus International.

Ultralase, the laser eye surgery specialist, has signed up Lucre to handle its PR after a four-way pitch. Lucre will seek to strengthen the brand by targeting consumers and key influencers online and across more traditional media.

East Sussex County Council has hired 90Ten Healthcare to support its Chlamydia Awareness and Teenage Pregnancy programmes. PR campaigns will aim to reduce teenage conception rates and increase screening for chlamydia.

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