Pricewaterhouse hones its EMEA roster

Professional services firm PricewaterhouseCoopers (PWC) is looking to consolidate PR for its financial advisory services division into one agency for Europe, the Middle East and Africa.

Professional services firm PricewaterhouseCoopers (PWC) is looking

to consolidate PR for its financial advisory services division into one

agency for Europe, the Middle East and Africa.



The financial division (FAS) advises banks and other financial

institutions on issues such as reorganisations and rationalisations.



At present the account is split between three agencies - Citigate Dewe

Rogerson handles PR for the division’s corporate value consulting and

corporate finance and investment banking; Fishburn Hedges covers

business recovery services and dispute analysis and investigations; and

Chancery Communications handles project finance and privatisation. All

three have been asked to repitch.



Porter Novelli International, which was recently appointed on a global

corporate communications brief by PWC on fees of over pounds 1 million

(PR Week, 16 July), has also been invited to pitch and, according to

John Bunn, head of media relations for PWC UK, the professional services

group is also considering including other agencies in the process.



The pitching process for this work is expected to take place later this

month. The appointed agency will report directly to Keith Marden,

director of FAS marketing.



FAS is one of PWC’s five main service lines along with assurance

business advisory services, management consulting, tax and legal

services.



’The aim is to create more efficient communications for FAS through

using a single agency team,’ said Bunn.



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