Professional services firm PricewaterhouseCoopers (PWC) is looking
to consolidate PR for its financial advisory services division into one
agency for Europe, the Middle East and Africa.
The financial division (FAS) advises banks and other financial
institutions on issues such as reorganisations and rationalisations.
At present the account is split between three agencies - Citigate Dewe
Rogerson handles PR for the division’s corporate value consulting and
corporate finance and investment banking; Fishburn Hedges covers
business recovery services and dispute analysis and investigations; and
Chancery Communications handles project finance and privatisation. All
three have been asked to repitch.
Porter Novelli International, which was recently appointed on a global
corporate communications brief by PWC on fees of over pounds 1 million
(PR Week, 16 July), has also been invited to pitch and, according to
John Bunn, head of media relations for PWC UK, the professional services
group is also considering including other agencies in the process.
The pitching process for this work is expected to take place later this
month. The appointed agency will report directly to Keith Marden,
director of FAS marketing.
FAS is one of PWC’s five main service lines along with assurance
business advisory services, management consulting, tax and legal
’The aim is to create more efficient communications for FAS through
using a single agency team,’ said Bunn.