MARKETING MIX: Save the last trance for me

Is your office a hive of extrovert creativity? Are you charming types who would like to appear on TV with Tom O’Connor? Mesmerized, a new game show, is filming its first series this summer and the organisers are looking for 16 four-strong teams to take part.

Is your office a hive of extrovert creativity? Are you charming types

who would like to appear on TV with Tom O’Connor? Mesmerized, a new game

show, is filming its first series this summer and the organisers are

looking for 16 four-strong teams to take part.



Marketing and meeja types are being targeted because (honestly) research

shows that, along with hairdressers and hotel managers, they come over

well on TV. We know this because TV-Board Games, the people behind the

on-screen series and the related Mesmerized board game, have been

engaged in tireless research on the subject.



All teams will be sent the board game (write to TV-Board Games, 5 The

Avenue, Richmond, Surrey) so they can practice before they are

‘auditioned’. Successful foursomes will be hypnotised before the show so

that whenever they hear a key word they will speak or behave oddly.



Just how this oddness will work on screen remains to be seen. People

behaving oddly on game shows? It seems appropriate to adapt Dorothy

Parker’s line on hearing that President Coolidge had died: ‘How will we

tell?...’



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