Marks &Spencer's political nous pays off as it tops Reputation Index

Marks & Spencer is the top-rated brand within the corridors of power, according to an exc­lusive poll of Westminster opinion formers.

Marks & Spencer: brand power
Marks & Spencer: brand power

The retailer heads the first Reputation Index by PRWeek and Politics­Home. Google ranks second, with a better rating than Cancer Research and Amn­esty International.

Some 100 political opinion- formers including shadow home secretary Chris Grayling and Sky News political editor Adam Boulton were polled for the index, which will be updated every quarter.

RBS, British American Tob­acco, BAA and Burger King were judged to have the worst reputations in Westminster.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in