Lloydspharmacy to raise profile as an employer with HR PR specialists CHA

Lloydspharmacy has appointed human resources PR specialist CHA to handle a 'people PR' brief.

Lloydspharmacy: to raise profile
Lloydspharmacy: to raise profile

Following a three-way pitch process, CHA will raise the profile of Lloydspharmacy as an employer. Pharmacists will be targeted, along with finance executives, marketers and HR staff, through a media relations campaign.

Lloydspharmacy head of capability Barbara Sutherland said: ‘The role of pharmacy in community healthcare is changing fast, and our success depends on having the best people. The power of the media is an important way to help us attract people from every profession, and not just pharmacists.’

Citigate Dewe Rogerson handles Lloydspharmacy’s corporate and consumer PR briefs.

Lloydspharmacy recently made the front page of The Daily Mail for selling the morning-after pill online.

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