The account was awarded without a pitch.
Indigo Cow is tasked with rolling out a campaign about self-confidence being linked with a good diet. It is launching a self-confidence index to tap into the importance of a good diet for raising self-esteem and to raise awareness of the health benefits of pomegranate juice.
The agency will also be working with Pomegreat to establish its health credentials and to help promote a number of scientific studies it has in place.
The six-figure account will be headed up by agency director and partner Vicky Stoakes, who will report into Pomegreat marketing director Rob Sutton.