Industry urged not to bury bad news as Michael Jackson's death dominates media

A senior PR professional has advised the industry not to use the blanket media coverage surrounding Michael Jackson's death as an excuse to bury bad news.

Michael Jackson: media focus on his death
Michael Jackson: media focus on his death

Paver Smith MD Dougal Paver has urged PR professionals not to consider releasing negative news in the hope that it will not be covered. ‘No-one can ever trump Labour aide Jo Moore's debacle during the September 11 attacks, but there'll be cynics out there watching very carefully for companies releasing stuff under cover of global mourning,' said Paver.

He added that the hiatus between Jackson's death and his burial is denying vital room for clients as the media rakes over every facet of Jackon's troubled life.

Jackson died from a suspected heart attack last Thursday. His death has since dominated media coverage and he has appeared on the front of most national newspapers over the weekend.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in