Name of agency: FD Santé & Life Sciences
Address: Holborn Gate, 26 Southampton Buildings, London WC2A 1PB
Telephone: 0207 831 3113
Ranking in Healthcare Top 25: 3
% growth in Health fee income: 9%
Ranking in Top 150: 3
Health fee income 2008: £6,048,000
Total fee income 2008:£48,880,000
Total staff 2008: 39
Who is in the hotseat? Ben Atwell & Liz Shanahan
Sum up your agency's 2008 in five words: Fantastic year and great fun
Three best healthcare client or campaign wins: Amgen, Nycomed, Novartis
Healthcare highlights of 2008: Helping Sanofi Pasteur MSD communicate the value and potential of the cervical cancer and HPV vaccine Gardasil, contributing to the vaccine's record penetration across Europe.
Significant hires in the healthcare team in 2008:
Staffing overall 2008: approx 700 worldwide
Plans and predictions for healthcare PR in 2009: On the marketing side - greater interest in new communications strategies such as Twitter. On the financial side more consolidation of companies, renewed interest in less risky business models and the rise of specialty pharma
Healthcare business or brand to watch in 2009 and why: Daxas (Nycomed) the first new approach in COPD in a generation
How were you affected by the swine flu issue in 2009? Not at all
How is the recession affecting the healthcare market, in your eyes? For larger pharma, the changes that Obama is proposing in the US will inevitably impact as the US is the industry's largest single market. For smaller companies and start ups, the recession is forcing consolidation. The flip side, is with big pharma's appetite to replenish pipelines, companies with quality compounds should generate good deals.
One thing you won't know about the agency: We can provide communications solutions from boardroom to brand.