Text 100 Blogger Survey finds European corporates overlook bloggers

European corporations continue to overlook communicating with bloggers, according to a new global research study.

Jeremy Woolf: global social media lead, Text 100
Jeremy Woolf: global social media lead, Text 100

The Text 100 2009 Blogger Survey, which polled more than 400 technology, news and lifestyle bloggers across 21 countries, found that 87 per cent of European bloggers welcomed contact from PR people.

However, only 65 per cent of the region's bloggers are contacted once a week or more by PR people, compared to 96 per cent in the US.

Globally, email remains the preferred means of contact, with 77 per cent of European bloggers also preferring an introduction prior to PR contact. The report also found consistency worldwide when it comes to the type of content bloggers are interested in: research, insights and new product development news.

‘The survey will hopefully dispel the myths that have sprung up and also help PR practitioners better work with bloggers on their clients behalf,' said Text 100 global social media lead Jeremy Woolf. ‘Understanding that each blogger is unique is a good place to start.'

Interestingly, the surveyed bloggers rarely use video or audio podcasts, with just 13 per cent of European respondents deploying these tools over the past six months. Instead, photographs, charts and video are considerably more popular.

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