Organic Milk Cooperative appoints Bray Leino for national campaign

The Organic Milk Cooperative (OMSCo) has appointed Bray Leino.

Organic Milk Cooperative: signs Bray Leino
Organic Milk Cooperative: signs Bray Leino

Bray Leino has been taken on to handle its new national campaign to encourage consumers to make the switch to organic milk. OMSCo is a 400-strong co-operative of organic dairy farmers and the UK's leading supplier of organic milk.

The agency is to launch a multi-channel communications campaign incorporating TV, print, advertising and PR, as well as additional online activity.

The aim is to improve consumer awareness of the positive benefits of organic milk as the cheapest and easiest way to choose a more organic lifestyle.

Jack Kramer, creative director at Bray Leino, said: ‘We are looking forward to tackling consumer misconceptions about the cost and benefits of organic milk to encourage people to think about making organic milk a part of their daily routine.’

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