Name of agency: Edelman
Address: Southside, 105 Victoria Street, London SW1E 6QT
Telephone: 0203 047 2000
Ranking in Healthcare Top 25: 2
% growth in health fee income: 5%
Ranking in Top 150: 5th
Health fee income 2008: £6,301,632
Total fee income 2008: £24,834,550
Total staff 2008: 65 (Health), 254 (Edelman)
Who is in the hotseat? We’re all in it together
Sum up your agency’s 2008 in three words: Breaking new ground
Three best healthcare client or campaign wins: All of them were great!
Staffing overall 2008: The health team grew to more than 65 people which represents 25% of Edelman in the UK.
Plans and predictions for healthcare PR in 2009: The rise of market access communications and pharma digital health coming into its own.
Healthcare business or brand to watch in 2009 and why: BioScience our Science Communications and Education brand
How were you affected by the swine flu issue in 2009? We created a global Swine Flu Task Force to advise clients on the issue, bringing together expertise from our Public Health, Corporate, Employee and Issues and Crisis Management practices. The Task Force also developed a plan to protect our employees and business continuity.
How is the recession affecting the healthcare market, in your eyes? The issues affecting pharma are specific to the industry around access to medicines, cost containment and new product pipelines and quite different from those that have led to recession in the macro economy. The broader healthcare market could be affected by the recession if consumers reduce their spending on private healthcare, OTC, wellness and lifestyle brands. There is anecdotal evidence to suggest that mental illness and depression increase in challenging economic times.
One thing you won’t know about the agency: Our average client rating across health clients is 9.3 out of 10 for quality of performance, thinking, service, people and relationship.