1. Taylor Herring went head to head with Frank PR in a 'hat-off' at Ascot. Both agencies targeted the annual hat parade as the ideal venue for a PR stunt - Frank on behalf of Quality Street and Taylor Herring for Cadbury's Flake 99. Cake boss Mike Mathieson was called on via Twitter to judge the best effort. His decision is still pending ...

2. In a great example of lateral thinking, Resonate (part of Bell Pottinger Group) sponsored a lion at London Zoo after winning one of the prestigious Cannes Lions gold awards. MD Michael Frohlich told Flack the six-year-old Asian lion is called Lucifer. Not a reference to anyone in particular, we hope (see top)?

3. Pure Shores will be brushing up on its caber-tossing after securing a three-month PR contract with one of the world's largest highland games events. Established in 1894, Cowal Highland Gathering celebrates highland games, music, dance and tradition.

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