Who are the web barons?
The website is the brainchild of Tony Grew, former editor of gay news site PinkNews.co.uk. Grew and his army of contributors report objectively on the business of Parliament.
Get the tone right
The team is made up of journalists, MPs and political bloggers. ‘There is a gap in the market for people interested in democracy,’ says Grew. ‘We want to go back to accurate, engaging reports of what was actually said.’
The site is very keen to build contacts with PROs, particularly to disseminate information on what is talked about in Parliament to relevant clients and groups. Grew says: ‘For example, a debate about motorbikes would be of interest to websites for bikers. PROs who represent interest groups, charities and social networks should get in touch.’
Staff 15 contributors
Unique users Too early for figures
PR friendly score 7/10