Editor's Desk: Abigail Blackburn, Now

Celeb-loving magazine Now explains its recent relaunch, including 'Cocktail Confessions' and their search to find the UK's hottest barman in 'Bar Candy'

Abigail Blackburn: Now editor
Abigail Blackburn: Now editor

Describe the magazine
Now is the original celebrity news weekly. We are one of the best-loved brands in the country.

You have just relaunched. What’s new?
News is much more prominent. We also have lots of new sections, including ‘Cocktail Confessions’ ­– what slips out of celebrities’ mouths after their third cocktail – and ‘Bar Candy’, our quest to find the UK’s hottest barmen.

Describe your readership
Women from the early twenties to the forties who are aspirational and want to have fun. Now is more upmarket than other celebrity titles.

What differentiates Now from other celeb magazines?
We were the first to take readers behind the scenes and we are highly trusted.

What makes a good Now story?
The news of the week that is centred around a celebrity. Now is also great at previewing hot US TV shows.

Which celebrities work well for Now?
Cheryl Cole, Jennifer Aniston, Victoria Beckham and Katie Price, aka Jordan. Our readers are also interested in Natalie Cassidy, as they invested in her fitness DVD.

Now launch coverOf which feature are you most proud?
We were the only magazine that had the inside details on Aniston and Brad Pitt meeting up. We also ran an article about the state of Jordan and Peter Andre’s marriage the week they confirmed they had split up.

Describe your relationship with PROs
Really great. Our new pages give them so many reasons to interact with us. It is now easier for them to link their product or client to a celeb.

PR pet peeves
It is worth PROs knowing where to send emails. Beth Mcloughlin looks after Cocktail Confessions, Alex Wenman does Bar Candy, Kasie Davies is your woman for diet, and Karen Buglass is the fashion contact.

Media must-haves
I have to read People from the US and NW from Australia. I spend way too much time watching the E channel.

Contact firstname­_surname@ipcmedia.com
Circulation 433,509

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