GlaxoSmithKline stages auction pitch to create a PR roster

Pharma giant GlaxoSmith­Kline is the latest firm to use an 'auction' style pitch to consolidate its retained agencies.

GSK: headquarters
GSK: headquarters

GSK held the e-auction earlier this week. The pitch is ­believed to have been designed to reduce the number of agencies used by GSK and to create a roster. Agencies were asked to submit hourly rates and turnaround times for different scenarios.

A GSK spokeswoman said the pitch was part of a bigger process in which the company was looking at how it was ­using its PR agencies.

A similar auction pitch was held earlier this year by tech firm HP to shortlist agencies for a £2m Europe-wide PR acc­ount (PRWeek, 22 April).

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