Bite won the account in a four-way pitch. The account will cover corporate, technology and telecoms media.
Octopus has appointed Sean Fleming as associate director for technology and corporate accounts. Fleming joins the agency from his role as head of marketing for the IT reseller WStore. Fleming had previously established his own PR agency, Clarity Public Relations, where his clients included Microsoft and WStore.
Microsoft’s former UK PRO Matthew Gain has joined the Weber Shandwick Australia team as its head of digital practice. Gain was previously citizenship and consumer PR manager for Microsoft’s consumer and online group in the UK. Weber Shandwick has appointed Gain to develop and train existing and new digital market champions through Asia-Pacific.
Porter Novelli has appointed Stephanie Agresta as executive vice president and global director of digital strategy and social media. Agresta joins the agency after five years developing her own consultancy, Stephanie Agresta Consulting. She has worked on brands such as Microsoft, Windows Mobile and PepsiCo.
Lastminute.com founder Martha Lane Fox is reported to have been lined up as a digital champion by the Government. The role will involve encouraging 17 million of the people in the UK who do not use the internet to use online and digital media. Lane Fox is also non-executive director at Marks & Spencer and Channel 4.