Who are the web barons?
Maria Milano is editor of the fashion website and oversaw the site’s recent makeover in May. Under her lead, the site has doubled its unique users in a year and now has 1.9 million page impressions a month.
Get the tone right
The relaunched website sticks closely to the ethos of InStyle magazine. It is, however, updated daily and focuses on the one subject it knows best – celebrity style.
The editorial team works with PR professionals on an hourly basis. ‘PR professionals are key to keeping us up to date with what is in store and what is coming up,’ says Milano. Send the magazine fashion and beauty stories and products – exclusive if possible.
PR friendly score 9/10