Immicare hires Fuel PR for product launch

Scandinavian health company Immicare has called in Fuel PR to handle the launch of its latest immune booster product.

Immiflex: Fuel PR picked for UK launch
Immiflex: Fuel PR picked for UK launch

The agency will promote Immiflex ahead of its UK and pan-European launch this autumn.

The six-figure campaign will aim to raise public awareness of the necessity to build up the immune system as the best way to protect themselves from illness.

The campaign will also be signing up undisclosed sports starts to endorse the product and will be supported by Europe-wide advertising.




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