GSK launches YouTube video to engage potential recruits

GlaxoSmithKline has launched the latest in a series of videos on its YouTube site aimed at communicating with a new audience via social media.

GSK: launches YouTube videos
GSK: launches YouTube videos

The video stars GSK CEO Andrew Witty and is designed to engage potential recruits by discussing topics including GSK's corporate culture and volunteering programmes.

‘The videos are part of a wider initiative to bring the company into the digital sphere,' said GSK web communications manager Simon Quayle. ‘Increasingly we are looking to use social media as part of our communications strategy.'

In the US GSK launched a blog and Twitter feed discussing wider healthcare issues in the US last month.  


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