2. Sister PR is promoting London's Carnaby Street this weekend, with two days of 'Swinging Carnaby'. The agency recreated a sixties' scene under the Carnaby arch in advance of the event. Indeed, one pic was so convincing that thelondonpaper captioned it as being in the 1960s. (You can't get the subs - Ed).
3. Cosmopolitan magazine has broken the world record for the largest gathering of people wearing underpants. It was all in aid of raising awareness of testicular and prostate cancer for the Everyman campaign. The magazine secured 146 men to pose in their pants at Twickenham Stoop, home to the Harlequins Rugby Club.