While a PR degree is not a prerequisite to enter the industry, the survey shows that employers are coming round to the value of them - which historically has not always been the case. Ironically, PR degrees seem to have stepped up their own PR.
Hard-working, talented and dynamic people are the lifeblood of the industry, irrespective of their educational background. However, I am certain over the next decade, some of the industry high fliers will have PR degrees.
Ben Cotton, PR and comms officer, Yorkshire County Cricket Club.