If undergraduates have their heads screwed on, they take a year out in industry before completing their degree. That is the edge, the added value that any self-respecting PR graduate should have.
In this stressed financial world we require graduates who can think outside the box and get stuck into the world of business from day one. A PR graduate from a decent business school is as good a starting point as any for hiring today's aspiring new talent.
Robert Minton-Taylor, global media relations manager, Wallenius Wilhelmsen Logistics and associate senior lecturer, Leeds Metropolitan University.