Posted by Stephen Waddington
5 June - The measurement debate continues. Niall Cook blogged social media influence cannot be measured. It all depends what you want to measure. Influence cannot be measured without direct conversations with your audience before and after a campaign to determine its attitudinal and emotional impact. It's expensive and is likely to dwarf your budget. This is why such a rigorous approach is rarely undertaken to support a PR campaign.
ALL IN THE SAME BOAT
Posted by Becky McMichael
4 June - I attended tech PR drinks and a fair few of the conversations focused on how we are finding the media response and what types of stories are getting covered or bumped right now. Seems like everyone is facing the same issues, which is always reassuring, but thought I'd jot them down to reassure other PR folks they are not alone.
Posted by Sara Lewis
3 June - There is one key area that is vital to winning new business - in or out of a recession. Building a good client relationship beforehand will set the expectations of all parties and enable you not only to meet the brief, but exceed it. In the current economic climate the emphasis is being placed on the question 'what will we get for our money?'