The account had been held by FD since March 2008. One insider said the bank felt Brunswick was better placed to offer the more strategic comms advice it now needed. Northern Rock comms director Brian Giles said: 'Northern Rock has enjoyed a very good relationship with FD ... But we feel the time is right for a fresh strategic approach.'
Northern Rock called in Brunswick to review its comms approach earlier this year (PRWeek, 20 February).