Bosses polled by JFL Search & Selection on vocational versus academic degrees

PR bosses still favour traditional academic degrees over vocational or 'new' degrees, according to fresh research.

Ros Kindersley: 'a degree is no longer enough'
Ros Kindersley: 'a degree is no longer enough'

JFL Search & Selection recently surveyed more than 600 senior PROs, both in-house and agency, about their plans for graduate recruitment in 2009. Given a multiple choice, 65 per cent favoured traditional academic degrees, 27 per cent opted for vocational ­degrees, and six per cent were impressed by ‘degrees of passion’ such as fine art or music. Just two per cent chose ‘new’ degrees such as media studies.

Seventy-three per cent said the most important thing they looked for on a CV was fluent and grammatically correct writing skills. Some 69 per cent looked for charity, voluntary work or campaigning experience on a CV.

‘It is going to be tough this year’, said JFL MD Ros Kindersley. ‘Companies have cut back on hiring people straight out of business school or university. A degree is no longer enough.  It has to be supplemented by relevant, useful work experience. It is much easier to hire someone who is already office savvy.’

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in