Space Barons: Decanter

The fine wine specialist magazine has PR opportunities beyond drink PROs

Decanter magazine
Decanter magazine

Who are the space barons? 
Guy Woodward is Decanter’s editor. Magazine staff include wine tasters Mark O’Halleron and Christelle Guibert, while Adam Lechmere and Oliver Styles work on the website

Get the tone right
Decanter’s recommendations are highly valued. However, it is not just wine reviews. ‘We aim to equip readers with the knowledge to make informed buying decisions, but at the same time to entertain,’ says Woodward. ‘Decanter should celebrate a love of fine wine.’ The magazine also has a small lifestyle section, looking at travel and food.

Break news to and pitch topical feature ideas to the magazine. Decanter is keen to develop contacts with travel and food PROs. One piece of advice from Woodward: ‘Remember that we are a consumer magazine, not a trade title.’

Circulation 49,000
Staff Nine

PR friendly score 7/10

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