Apprentice winner Yasmina Sladatan has featured on today's front page of the Daily Mail, Guardian, Metro and the Sun. The Daily Mail has dubbed her ‘the new Sugar Babe'.
The reality TV winner has also appeared on BBC1 radio's Chris Moyles show this morning and is set to appear on This Morning later today.
Taylor Herring has been handling the PR for the show which has been airing on BBC1 over the last 11 weeks.
Frank PR takes over the PR for Sladatan today. The agency already handles the personal PR activity for Sir Alan, and will be taking over the PR support for Apprentice winner Sladatan now that the show has finished. Sladatan will join Sir Alan's company before the end of the month.
Sladatan's win follows criticism in the media last week of the media handling of Britain's Got Talent runner-up Susan Boyle, who was admitted to the Priory after the show's finale.
However, Ian Monk Associates founder Ian Monk said: ‘If skilfully handled, Yasmin will not be exploited by the media. Apprentice candidates are made of sterner stuff than their BGT counterparts. Susan Boyle suffered not because the aftercare but from believing the pre-publicity which showed BGT as a gentle 1950-style talent show. Once she was elevated to celebrity the exploitative reality of the show became apparent to her and she crumbled.'
He added: ‘Yasmin's image will be fine as long as her PR reflects a steely, ingenious, creative and tough lady who has emerged at the top of a genuine pile of entrepreneurial talent.'