The Week in City & Corporate

Mainland PR has surveyed financial journalists on their use of Twitter.

Twitter: Mailand surveys journalists on their Twitter use
Twitter: Mailand surveys journalists on their Twitter use

Mainland's survey found more than 40 per cent of journalists were already active on Twitter.Meanwhile 40 per cent of the journalists not on Twitter said they felt it did not add any value to their working lives, while 29 per cent regarded it as a waste of time. The research also noted that the site is used to maintain and cement existing contacts rather than making new ones, with 83 per cent of journalists saying they only follow individuals and organisations they already know.

Launch Group has scooped two pieces of corporate reputation work to further enhance the agency's growing corporate practice. Skipton Building Society has brought in Launch Group, better known for its consumer PR work, on a corporate brief to help highlight the benefits of its product portfolio and mutual model across the news, City and personal finance pages. In addition, Launch has won a pitch to land a 12-month reputation build and protect project for property-related services firm, Peverel Group.

Broadgate has been named Best Hedge Fund PR Firm of 2009 by hedge fund magazine HFM Week. Peregrine Communications won the Best Small Public Relations Firm award.

JZ Capital Partners has retained Smithfield. The firm announced this week that it is seeking to raise approximately £95.6m of new capital from its shareholders. JZ Capital Partners is a private equity investment trust, investing primarily in the US in micro-cap buyouts.

Fidessa, the financial data firm, has appointed Aspectus PR to provide PR services across Europe, the Middle East and Africa. The agency will help develop a pan-European programme of media relations, targeting the financial services, financial technology and the investment trade press, along with the finance pages of the national newspapers.

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