Opinion: From our Readers - Visit London's work is worthy and viable

In response to Clive Booth's assertion that London has more than enough PR already (Letters, 29 May), let me put Visit London's activity in accountancy terms to see if it helps him understand our role a bit better.

Our campaigns deliver £300m in economic benefit to the UK every year, earning ROI of as much as 45:1 from some countries. Tourism maintains thousands of people in jobs and is currently keeping many West End retailers in business during the recession.

Promoting London is about serious economic growth and ensuring our consistent position as a global capital, not peddling PR stereotypes as Mr Booth seems to advocate.

Ken Kelling, comms director, Visit London.

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