Public Sector: The Public Sector Week

PR Options appointed by South East Enterprise, East of England International hires Project PR.

South East Enterprise has brought on board Kent-based agency PR Options. The agency won a two-year account following a competitive pitch. PR Options will be helping to promote the organisation's business advisory support to small and medium enterprises.

East of England International (EEI), which provides export advice to the region's businesses, has handed its PR contract to Suffolk-based Project PR. The agency was awarded the account following a competitive pitch. EEI is the eastern arm of UK Trade and Investment. The account will be headed by director Charles Arbuthnot.

Ruby Slippers, the Sheffield-based agency, has won a contract with Yorkshire Gold Business Club to support its PR activity. It is charged with promoting the advantages of joining Yorkshire Gold Business Club and the benefits available to Yorkshire businesses, including networking opportunities.

Live Devon has launched a new campaign to encourage Devonians and people across the South West to holiday in Devon. The campaign, costing £85,000, uses the strapline 'Devon - world class holidays - also available to the locals'. The PR campaign will target media across the county and will see a Live Devon presence at summer shows across Devon. It will be supported by TV adverts airing locally.

LTA Communications has bolstered its team with four new appointments. The Stourbridge-based public sector agency has hired four former newspaper reporters - Emma Baronenas, Sarah Hughes, Jonathan Sharp and Sam Schofield - to work across its accounts. They will work under the helm of LTA account director Louise Jew.

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