Posted by Lewis Team
27 May - The press release is undergoing a dramatic makeover. But this is not a makeover of the overnight-transformation variety. The debate has been going on for years. Last week, Brian Solis moved it forward again with a detailed dissection of a social media release. He made a valid point about having a storyboard in mind before even beginning to create a release.
Losing our identities
Posted by Anthony Mayfield
27 May - Being utterly besotted with the web, I dislike naysaying about its significance. But there's a difference between reactionary nonsense and thoughtful critiques. Over at the O'Reilly Radar blog, Joshua-Michele Ross has been poking at some of the more troublesome prospects that social technologies bring - such as how much of our identity we are surrendering for analysis by corporations and governments.
Finding PROs on twitter
Posted by Stephen Davies
31 May - In November 2008, I carried out a little research to see which UK PR people are using Twitter. The response was positive and it was then developed into a wiki. Side note: add your Twitter profile to it if you're not already on. That said, even the wiki isn't a full representation of all the PR people on Twitter, so if you're looking to follow more of your peers, I have a handy little tip for you that I found on the blog, Mr Google Alerts ...