Technology: Iseepr wins Tpoll account

Growing demand for more cost-effective market research has prompted one of the sector's leading online players to hire its first PR support.

Online market research house Tpoll has selected b2b agency iseepr to provide PR and branding support. The move follows a management buyout of the company late last year.

Agency MD Lee'ann Kaufman said the team would seek to build awareness of Tpoll's ability to generate insights 'efficiently and economically'.

'In addition to promoting Tpoll's ten-year history as a leading online research provider, iseepr will be raising awareness of its in-house technology platform,' said Kaufman.

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