The complete redesign, including a new white out of blue masthead, is supported by a £1.5m marketing investment and the appointment of creative agency Quiet Storm.
Going forwards, Now will devote a third of its editorial pages to celebrity fashion and beauty.
Other sections include: ‘Cocktail Confessions’ – a behind-the-scenes look at celebrity events; ‘Come Dine With’ – spotting where celebrities dine and how you can recreate the food at home, and ‘Star Travel on a Shoestring’ – recreating celeb holidays at a fraction of the price.
Abigail Blackburn, editor of Now, said: ‘Our new look cements our position as the confident, hot celebrity news weekly that dares to be different.’
Blackburn added: ‘Now’s comprehensive redesign showcases our ability to deliver unique insight and exciting access to the biggest stories of the week, plus fast paced, get-it-know fashion and beauty that offers superb value for money.’
Now sold 433,509 copies a week over the second half of last year, according to ABC figures.