Hot Tin Roof lands The Edinburgh Festival Fringe PR account

Edinburgh-based agency Hot Tin Roof has been hired to handle the online PR for the world's biggest arts festival The Edinburgh Festival Fringe.

Edinburgh's Royal Mile: central for Fringe performers
Edinburgh's Royal Mile: central for Fringe performers

The agency was awarded the account without a competitive pitch and is charged with handling the overall promotion of The Fringe 2009.

Hot Tin Roof's online PR activity will kick off this month with a virtual PR stunt in the run up to the launch of micro-site  This will be followed by a sustained social media campaign using Twitter, Facebook, blogging and activity on YouTube and Flickr.

The campaign aims to increase awareness of the Fringe brand in the run up to programme launch and through to the end of August. 

The agency will also support design agency Whitespace's brand campaign.


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